Cookie and tracking disclosures govern all web sessions.
This document details how Everbrookly stores preferences, processes advertising telemetry from Google Ads, Microsoft Advertising, and Meta Ads, and enforces Google Consent Mode v2.
Notice Governance and Effective Date
This Cookie and Tracking Disclosure took effect on October 30, 2026 and constitutes our active operating standard. Everbrookly, trading at everbrookly.com from our residential care facility at 42 Aegean Avenue, Tampa, Florida 33606, Tampa, Florida, United States, operates this digital destination as an inquiry-only informational resource for families seeking licensed assisted living and senior care.
We do not operate an automated checkout, process financial transactions, or maintain residential accounts through this website. However, because our organisation invests in paid digital advertising to reach families in Tampa and surrounding Florida counties, our website actively processes technical signals, referral markers, and storage keys to evaluate campaign effectiveness. Every session operates under the controls described herein.
Classification of Tracking Keys and Cookies
We classify local storage keys and HTTP browser cookies into three explicit operational functional categories:
Strictly Necessary Storage: These keys are essential for the site to display correctly, secure submitted inquiry forms, prevent spam through hidden token checks, and remember your privacy preferences. You cannot disable these elements because without them, basic functions like sending an admission inquiry or launching our on-site live chat desk cannot operate.
Analytics and Measurement Storage: These identifiers collect aggregated data regarding page views, scroll progression through our continuous essay layout, time spent examining our suite specifications, and navigation flow. They help us understand whether families can readily locate our monthly care rates ($3,535–$4,539 USD/mo for standard suites and $3,185–$6,720 USD/mo across our full network spectrum) without collecting direct personal identifiers.
Advertising and Attribution Storage: We run active campaigns on major search and social ad platforms. These markers record which sponsored search query or campaign link brought you to Davis Islands, allowing us to attribute inquiries to specific ad creative, measure conversion efficiency, and prevent presenting repetitive advertisements to families who have already engaged our admissions desk.
Verified Inventory of Storage Keys
Below is the comprehensive technical register of storage keys, cookies, and local identifiers deployed on everbrookly.com, detailing provider origin, functional objective, and maximum storage duration:
| Key Identifier | Origin / Host | Functional Purpose | Storage Duration |
|---|---|---|---|
site_consent_v2 |
Everbrookly (First-Party) | Stores the visitor’s choice regarding advertising and measurement cookies. | 6 months |
_chat_token |
Everbrookly (Local Storage) | Maintains active support session with admissions desk across page navigation. | 12 months |
PHPSESSID |
Everbrookly (First-Party) | Maintains essential form validation tokens and anti-CSRF protections during inquiry. | Session only |
_ga |
Google Analytics | Assigns pseudonymous identifier to distinguish unique visitors across visits. | 13 months |
_ga_* |
Google Analytics | Maintains session state and aggregated event sequences for analytics reporting. | 13 months |
gclid |
Google Ads | Google click identifier passed via query parameter to verify search campaign attribution. | 90 days |
_gcl_au |
Google Ads | First-party cookie used by Google conversion linker to associate ad click with inquiry. | 90 days |
msclkid |
Microsoft Advertising | Microsoft click identifier passed in URL parameters to track Bing sponsored search visits. | 90 days |
_uetsid |
Microsoft Advertising | Universal Event Tracking session identifier recording visit progression. | 1 day |
_uetvid |
Microsoft Advertising | Universal Event Tracking persistent visitor identifier for conversion modeling. | 13 months |
fbclid |
Meta Ads | Meta click identifier passed via URL query parameter from Facebook or Instagram ads. | 90 days |
_fbp |
Meta Platforms | First-party cookie used to record visits originating from sponsored Meta campaigns. | 90 days |
Server-level connection logs (containing client IP address, user-agent string, referrer, and request timestamps) are retained securely on our protected web server for 90 days before permanent automated purge. Inquiries submitted via gusiea3.php and their corresponding operational email notifications are archived for 18 months to support family intake coordination and Florida licensing inspection compliance.
Advertising Networks and Click Identifiers
Everbrookly actively purchases sponsored traffic across major digital search and social ad platforms to connect older adults and their families with our residential care community in Tampa. In accordance with platform standards and consumer transparency principles, we explicitly disclose the active participation of these networks in the present tense:
Google Ads: When you click on a sponsored search ad for Everbrookly within Google search results or Google partner networks, Google appends a unique click parameter known as gclid to the destination URL. Our web property reads this parameter to attribute inquiries to the relevant keyword search. Furthermore, google ads conversion tags evaluate whether an ad interaction resulted in an intake tour request or telephone call.
Microsoft Advertising: When you reach our site through sponsored placements on Bing, Yahoo, or MSN, Microsoft Advertising attaches the click identifier msclkid to the URL query string. Microsoft’s Universal Event Tracking (UET) engine uses this parameter to report campaign performance and return on advertising spend.
Meta Ads: If our outreach campaigns appear on Facebook or Instagram feeds, clicking an Everbrookly announcement attaches the parameter fbclid to the arriving web link. This identifier pairs with the client-side _fbp storage cookie to measure aggregated family inquiries.
None of these advertising relationships represent an endorsement, clinical review, or commercial certification by Google, Microsoft, or Meta. Everbrookly is solely responsible for all residential care offerings, licensure disclosures, and service terms set forth on this domain.
Google Consent Mode v2 Architecture
To guarantee that advertising tags respect your choices immediately upon arrival, Everbrookly has deployed consent mode v2 directly within our client-side runtime script architecture. Prior to any visitor interaction with our consent dialog, four core regulatory storage and transmission signals are held in a strict default denied status:
-
ad_storage: Set to
denied. Governs whether advertising cookies, pixel tags, and third-party local identifiers may be read from or written to your browser. -
ad_user_data: Set to
denied. Dictates whether user-level information derived from an online interaction can be transmitted to Google ad platforms for advertising conversion modeling. -
ad_personalization: Set to
denied. Governs whether captured session data can be utilized for personalized remarketing, custom audience creation, or behavioral retargeting. -
analytics_storage: Set to
denied. Governs whether analytical measurement cookies (such as_ga) can persist technical state across visits.
Only when a visitor actively clicks “Accept” on our cookie banner are these four signals updated to granted via standard gtag('consent', 'update', {...}) commands. If you select “Decline”, or if your browser transmits an automated Global Privacy Control (GPC) signal, all four signals remain permanently set to denied, preventing the transmission of advertising identifiers.
Expressing, Modifying, or Revoking Consent
When you first visit everbrookly.com from any desktop computer or mobile device, an unobtrusive banner appears above our bottom navigation dock. You are presented with two unambiguous choices:
Accept: Authorises Everbrookly and our verified advertising partners to deploy non-essential analytical cookies and conversion attribution markers. This preference is recorded in your browser under the key site_consent_v2 with a value of accepted, persisting for exactly 6 months before renewal is prompted.
Decline: Rejects all analytical and advertising tracking. Your choice is stored locally as site_consent_v2=declined for 6 months. Any previously staged advertising tags are immediately blocked from executing or writing storage tokens.
How to Change Your Mind: You may alter or revoke your selection at any time. Simply click the “Reset Cookie Preferences” button provided below, or clear your browser’s local storage for everbrookly.com. Resetting your preference immediately deletes the active consent record and restores our default denied posture across all four Consent Mode v2 primitives.
Functional Impact of Refusal
Declining advertising and analytical cookies carries no penalty whatsoever on your ability to explore our residential care community or schedule an in-person intake tour:
What Continues to Function Flawlessly: You have full, unrestricted access to all photographic galleries, room dimensions, rate sheets ($3,535–$4,539 USD/mo standard, $3,185–$6,720 USD/mo comprehensive), Florida licensure disclosures, and dining descriptions. You can submit the admission inquiry form, initiate an intake chat with our residential desk, and call our Davis Islands administrative telephone line (+1 (204) 555-2760) without any restriction.
What Ceases Operating: Third-party advertising platforms will not receive conversion confirmation pings when you submit an inquiry. We will not be able to evaluate which marketing channel or search keyword guided your arrival, and your visit will not be included in our aggregated web traffic heatmaps or interaction studies.
Third-Party Privacy Charters & Direct Documentation
For comprehensive information on how our advertising and analytics partners process technical telemetry, maintain security safeguards, and comply with international data transfer frameworks, please review their respective global documentation:
Google Advertising & Analytics: Google’s treatment of personal data and conversion telemetry is documented at policies.google.com/privacy. To understand how Google manages data gathered from partner websites and apps, review their governance overview at policies.google.com/technologies/partner-sites.
Microsoft Advertising: Microsoft’s data handling standards, opt-out mechanisms for interest-based advertising, and international telemetry commitments are set forth at privacy.microsoft.com/privacystatement.
Meta Platforms: Meta’s data governance for commercial advertising tools, cookie technologies, and user privacy settings can be consulted directly at facebook.com/privacy/policy.
Inquiries Regarding Cookies and Tracking
If you or your legal representative have questions regarding our cookie practices, wish to inspect the specific telemetry associated with an inquiry submission, or need assistance exercising your privacy rights under Florida or federal regulations, please contact our administrative coordinator directly:
Everbrookly Residential Senior Care
42 Aegean Avenue, Tampa, Florida 33606, Tampa, Florida, United States
Direct Telephone: +1 (204) 555-2760
Direct Email: office@everbrookly.com
Written data inquiries are acknowledged within 48 hours and answered substantively within 7 days. There is never a fee for submitting a cookie clarification or tracking audit request.